WWMB was the former UPN-affiliated television station for South Carolina's Pee Dee and Grand Strand areas licensed to Florence. It broadcasts a high definition digital signal on UHF channel 21 from a transmitter on Pee Dee Church Road in Dillon (across from CBS affiliate WBTW's tower). The station can also be seen on Time Warner Cable channel 8 and HTC Cablevision channel 16. There is a high definition feed offered on HTC Cablevision digital channel 816.